RateMyProduct™ is a product assessment tool available exclusively through BioInformatics Inc. It allows scientific tool suppliers to obtain performance metrics on a company's product/service offering or product/service concept.

BioInformatics Inc.'s proprietary RateMyProduct™ assessment tool dynamically configures a questionnaire from your submitted form and fields the product presentation to 100 carefully screened researchers representing your target audience. These researchers are asked a series of questions regarding the information you have provided abut your product or service. The questions seek to quantify level of interest, perceived innovation, preference for features, product/service differentiation, appropriateness of pricing and intent to purchase . The data obtained from these questions is combined and analyzed in a variety of permutations.

The Process


Choose your target audience from a list of available market segments: Cell-Based Techniques, Genomics/Genetic Techniques, Protein Techniques. Subsegments are described below.

Your Product

Provide a detailed product/ service description including key features and actual(or proposed) pricing.


Press GO and gain a better understand of the perceived values of your product / service in 5 business days!

The Assessment

BioInformatics' proprietary RateMyProduct™ assessment tool dynamically configures a questionnaire from your product description and presents to 100 carefully screened experts in your target audience. The questionnaire quantifies these expert's perceptions in a variety of areas:
  • Level of Interest in your Product/Service
  • Perceived Innovation
  • Feature Preferences
  • Product / Service Differentiation
  • Appropriateness of Pricing
  • Intent to Purchase
  • Marketing Effectiveness
  • Brand vs.Product awareness

Available Market Segments

The target audience will be comprised of a sample of 100 researchers from your chosen market segment.

  • Cell Culture Techniques
  • Cell-Based Assays
  • Chromatography (Lab-scale purification)
  • Enzyme-linked Immunosorbent Assay (ELISA)
  • Flow Cytometry
  • High-Throughput Screening (HTS)
  • Immunoassays
  • Mass Spectrometry
  • Microarrays
  • Microscopy
  • Molecular Transfer Techniques
  • Multiplex Bead Assays
  • Protein Purification Techniques
  • Real-Time PCR/q-PCR
  • Sequencing and Sequencing Applications (including NGS/Sanger/RNA-Seq)