RateMyProduct™
RateMyProduct™ is a product assessment tool available exclusively through BioInformatics Inc. It allows scientific tool suppliers to obtain performance metrics on a company's product/service offering or product/service concept.
BioInformatics Inc.'s proprietary RateMyProduct™ assessment tool dynamically configures a questionnaire from your submitted form and fields the product presentation to 100 carefully screened researchers representing your target audience. These researchers are asked a series of questions regarding the information you have provided abut your product or service. The questions seek to quantify level of interest, perceived innovation, preference for features, product/service differentiation, appropriateness of pricing and intent to purchase . The data obtained from these questions is combined and analyzed in a variety of permutations.
The Process
Audience
Choose your target audience from a list of available market segments: Cell-Based Techniques, Genomics/Genetic Techniques, Protein Techniques. Subsegments are described below.
Your Product
Provide a detailed product/ service description including key features and actual(or proposed) pricing.
Submit
Press GO and gain a better understand of the perceived values of your product / service in 5 business days!
The Assessment
BioInformatics' proprietary RateMyProduct™ assessment tool dynamically configures a questionnaire from your product description and presents to 100 carefully screened experts in your target audience. The questionnaire quantifies these expert's perceptions in a variety of areas:- Level of Interest in your Product/Service
- Perceived Innovation
- Feature Preferences
- Product / Service Differentiation
- Appropriateness of Pricing
- Intent to Purchase
- Marketing Effectiveness
- Brand vs.Product awareness
Available Market Segments
The target audience will be comprised of a sample of 100 researchers from your chosen market segment.
- Cell Culture Techniques
- Cell-Based Assays
- Chromatography (Lab-scale purification)
- Enzyme-linked Immunosorbent Assay (ELISA)
- Flow Cytometry
- High-Throughput Screening (HTS)
- Immunoassays
- Mass Spectrometry
- Microarrays
- Microscopy
- Molecular Transfer Techniques
- Multiplex Bead Assays
- Protein Purification Techniques
- Real-Time PCR/q-PCR
- Sequencing and Sequencing Applications (including NGS/Sanger/RNA-Seq)